Vice President of Marketing - Nashville

Company: Regional Recreation Corporation of Wood Buffalo
Location: Franklin
Posted on: February 22, 2021

Job Description:

Vice President of Marketing - Nashville in Franklin, Tennessee - Careers at TN - Franklin Skip to Main Content Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Welcome page Returning Candidate? Log back in! Vice President of Marketing - Nashville Job Locations US-TN-Franklin Posted Date 2 weeks ago (12/23/2020 8:18 PM) Job ID 2020-1528 # of Openings 1 Category Marketing Type Regular Full-Time Overview The Vice President of Marketing crafts, leads and delivers marketing strategies for the cornerstone brands of Educational Media Foundation. Reporting to the Chief Content Officer, this role is a key partner in forming marketing and business plans and strategies to grow awareness and the reach of our brands and accomplish ministry objectives. This key role leads the team responsible for market research, brand building initiatives in video, social media and digital platforms, product launch planning, and advertising functions for all programs and services within the ministry. This VP executes multiple high impact initiatives simultaneously on target to delivering on overall ministry goals. Leadership

• Proactively influence our culture, leading by example in demonstrating collaboration, empowerment, innovation, creativity and service, while being a faithful witness on and off the job of EMF's mission to create compelling media that inspires and encourages our listeners to have a meaningful relationship with Christ.
• As a member of leadership, contribute to long term planning and vision implementation through identification of strategic marketing initiatives, collaboration, prioritization, communication, and evaluation of results, while preserving EMF's reputation for integrity and excellence.
• Engage Chief Content Officer (CCO) on marketing issues, trends, and proposals for strategic initiatives and delivery.
• Lead the Marketing and Digital Media team in their efforts to grow and reach new potential audiences.
• Collaborate closely with Programming, Donor Engagement, Content, and our Pledge Drive Consultants, as well as other departments. Strategic Planning
  • Oversee strategic planning and implementation for marketing, branding, promotions, events, and key aspects of pledge drives, with a focus on goals, timelines, budgets, communication, results tracking, and celebration.
  • Assess marketing performance against both annual goals and plans. Provide strategic recommendations based on operational analysis, research projections, cost identification, allocation, and resource analysis. Ensure tools and systems are in place to provide critical operational and project information to the CCO and others. Make actionable recommendations on both strategic goals and operational constraints.
  • Provide leadership for the marketing function and team, ensuring ministry wide collaboration and communication, facilitating the appropriate resolution of issues and competing priorities. Ensure alignment of marketing initiatives with Ministry objectives. How you will contribute:
    • Provides strategic direction for the development and execution of marketing campaigns, communications, goals, and objectives for all products and services of the ministry, as well as, key aspects of pledge drive.--
    • Oversee day-to-day marketing and branding activities which may include negotiation of agreements; planning and administration of the Marketing budget (national, regional and local).
    • Oversee and direct K-LOVE, Air1, AccessMore, streaming, and WTA Media LLC corporate promotional activity. Participate in appropriate promotional events and other industry-related events, positively representing the ministry.
    • Partner with Programming and Audience Engagement to create and manage all K-LOVE and Air1 marketing plans for pledge drives, launching of new stations as well as supporting existing stations.
    • Oversee the efforts of the Promotions Team through leadership to ensure consistent brand messaging and that event participation is strategic, increasing brand visibility and recognition.--
    • Merchandise and product design to create demand and recognition for K-LOVE, Air1, AccessMore, streaming and WTA Media LLC brands.
    • Develop and influence promotional materials; marketing databases such as email, social media, statement printing, and direct mail; lead and manage direct marketing, public relations, online digital marketing, paid advertising, and event marketing efforts.
    • In partnership with the EMF Radio Group Program Director and the Programming Team, dig into available research, deepen understanding of K-LOVE and Air1's target audience to achieve excellent brand connection and execution and grow overall reach.
    • In partnership with the AccessMore Program Director, dig into available research, deepen understanding of the AccessMore podcast target audiences to achieve excellent brand connection, engagement and grow overall reach.
    • In partnership with the leader of streaming: evaluate available research, launch new research, deepen understanding of potential target audience of our streaming offerings to ascertain what streams should be launched to achieve excellent brand connection, engagement and grow overall reach.
    • Measure and evaluate marketing effectiveness utilizing benchmarks and market analysis research. Translate and work with Data Solutions for information captured from research, ratings, etc.
    • Optimize opportunities through on-page content and relevancy expanding the EMF footprint in digital media through paid advertising.
    • Strategically position web and digital assets to carry the message and vision of the brands. Partner with Programming and Content teams to ensure web and digital support of on-air, on- podcast, on-stream and on-demand messaging in real-time.
    • Provide short and long-term digital marketing forecasts and reports to grow EMF's online presence organically.
    • Grow and lead the efforts of digital marketing footprint through search engine optimization.
    • Manage campaign budgets and campaign strategy recommendations for partners and internal stakeholders.
    • Oversee brand advocacy, growth plans, and optimal data-driven solutions for the best optimal campaign.
    • Work closely with Email/Campaign Managers through lead generation growth and support Donor Engagement strategy through traditional and digital marketing.
    • Influence digital marketing efforts using best practices per targeted campaign efforts by types of landing pages.
    • Effectiveness will be measured in various ways including key KPIs, Marketing and Promotional Calendars that are balanced and hit the target audiences of K-LOVE, Air1, AccessMore, streaming and WTA Media LLC. --E xperience you will need:
      • Minimum of 5-7 years of experience in Marketing. Track record of success in major markets, radio experience or agency experience strongly preferred.
      • Minimum of 5 years of experience in Management / Leadership. Leadership experience in the Christian radio industry preferred.
      • Minimum of 5 years of experience with digital marketing and a command of SEO, SEM strategies.
      • Demonstrated ability to connect and impact target audiences.
      • Experience in strategic planning, setting, and meeting/exceeding goals and objectives (including revenue goals).
      • Experience in donor development including planning and implementing donor relations programs, events, and communications a plus.
      • SalesForce experience and Pardot knowledge is important. Must possess technical knowledge and proficiency with market research data analysis. Website knowledge and CMS knowledge is a plus.
      • Project management experience with a proven ability to plan, organize, lead and direct projects.
      • Detail-oriented with creative problem-solving skills.
      • Possess a high level of integrity.
      • Demonstrated ability to work independently, establishing and meeting performance/ministry goals.
      • A collaborative and flexible style, with a strong service mentality. Need to be seen as a team player.
      • Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
      • Strong written and verbal communication and presentation skills.
      • Demonstrated commitment to the social sector with a passion for our mission and values.
      • Bachelor's Degree in Marketing, Business, Public Relations, or combination of education/training with relevant experience. Benefits and more... As the nation's largest nonprofit Christian Media organization, we provide a competitive salary - and that's not all! Our Total Rewards package also includes outstanding medical, dental and vision protection, as well as a robust 401K plan. You will have access to a wide variety of programs to help you balance your work and personal life, including a generous paid time off policy, learning, growth and advancement opportunities. Even better, we have some cool not so usual benefits, like the ability to pray openly, be plugged in at Christian concerts (such as K-LOVE fan awards, K-LOVE cruise), and represent our ministry at industry associations. Options Apply for this job online Apply Share Email this job to a friend Refer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Loading... Need help finding the right job? We can recommend jobs specifically for you!Click here to get started. Application FAQs Software Powered by iCIMS
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Keywords: Regional Recreation Corporation of Wood Buffalo, Roanoke , Vice President of Marketing - Nashville, Executive , Franklin, Virginia