Market Sales Leader
Company: Bimbo Bakeries USA
Posted on: January 15, 2022
Have you ever enjoyed Arnold -, Brownberry - or Oroweat - bread?
A Thomas' - English muffin or bagel? Or perhaps snacked on a Sara
Lee -, Entenmann's - or Marinela - cake or donut? If the answer is
yes, then you know Bimbo Bakeries USA!
The Market Sales Leader (MSL) is responsible for -achieving sales
growth and freshness, people growth, market share growth, and
customer relationship and growth and brand health by creating sales
opportunities, -leading the execution of DSD Excellence and
-ensuring critical field sales initiatives are developed, managed
and executed effectively in the marketplace. -Additional
responsibilities may include leading the execution of DSD route
sales in the market and supporting the attainment of world-class
sales centers in rural markets.
The MSL will lead execution of the sales Direct Store Delivery
Excellence (DSDE) Playbook throughout the marketplace in service of
the -Frontline sales force -with the objective of driving growth of
our people and the business.
The MSL coaches and supports the direct frontline as they execute,
prospect and pursue new business, recommend appropriate solutions
for each customer, grow existing customer accounts and ensure
The MSL will use their leadership and sales expertise to own
-stewardship of our brands in stores, -deliver world-class sales
and merchandising, meet clients' critical needs and provide
nutritious and delicious baked goods and snacks for all consumers.
-Take pride in the platform to foster the personal and professional
growth of the team within a highly productive and deeply humane
Key Job Responsibilities:
Mindsets & Behaviors
Embraces, embodies and leads DSDE practices and acts upon the
vision and values of BBU on a daily basis
Exemplifies the characteristics of BBU and its brands and extends
those brand values through daily activities and leadership and
interactions in the workplace
Establishes team goals and communicates them to help achieve
Fosters an atmosphere of continuous improvement to include the
development of self, teams, and work processes. Embraces the value
of constant improvement to take appropriate actions that result in
demonstrated, constructive change
Roles & Responsibilities
Develops strategic plans to deliver on sales targets in order to
grow overall business within existing accounts and pursues business
relationships with expansion customers to generate new
Establishes store-level growth plans that connect to the Zone
objectives for revenue, freshness, and realization; while building
customer relationships that align with planned store level growth
goals. -Communicates plans and conducts reviews quarterly with
business partners to identify opportunities and action plans
Executes on all growth opportunities to grow market share on
strategic brands through the execution of incremental displays
Utilizes sales data to help drive effective decisions with the
frontline sales person as well as drive brand growth with customers
through the acquisition of new space and displays.
Engages sales people in all facets of planning route sales
activity, including order management, daily distribution,
merchandising, promotional activity, and holiday planning in order
to meet the customers' in store expectations.
Establishes effective customer relationships to initiate and
maximize sales in retail, restaurant, and institutional customers;
ensures client retention by exceeding expectations with new and
Engages and develops core competencies in sales people through
training, coaching, mentoring, and consistent performance feedback
in order to grow overall business.
Coaches on Order Management disciplines per the DSDE Playbook to
Leads consistent execution of the DSD Excellence world-class sales
practices in the market
Holds sales people accountable for meeting key performance targets;
executes procedures and programs to increase team productivity,
team effectiveness, & quality of work.
Holds merchandisers accountable for the execution of world class
merchandising and meeting customers' expectations for down day
Maintains accounts receivable, payment due balances, and Scan Based
(SBT) accounts per policy.
Achieves the field safety goals; delivers on safety awareness
programs accordingly to eliminate unsafe acts, eliminate workplace
injuries, and lead local organization to achieve the goal of zero
Recruits sales professionals and supports route splits and route
Identifies potential business partners and participates in the
interview process for new hires.
Additional duties as assigned
Delivers on key performance indicators for territory: -revenue,
VCM, returns, compliance, store selling and average displays
--- - - - - - - - - -Utilizes data tools to analyze business and
identify store-level opportunities.
--- - - - - - - - - -Utilizes tablet and sales data on a daily
basis to drive effective decisions at store
--- - - - - - - - - -Establishes and maintain strong customer
relations exceeding customer expectations
--- - - - - - - - - -Monitors of results against plan and taking of
appropriate actions to achieve objectives
--- - - - - - - - - -Shares performance data with store and
frontline sales people
Retail Best Practices
Follows all the steps of store visit and the Golden Path Tour in
Utilizes DSDE Shelf Best Practice to ensure adherence to brand and
Utilizes DSDE Display Best Practices to drive optimal sales and
world-class merchandising presentation
Creates and acts upon secondary display opportunities within store
to meet DSDE Optimal Display Placements.
Bimbo Bakeries USA is part of Grupo Bimbo, the world's largest
baking company with operations in 32 countries. Bimbo Bakeries USA
("BBUSA") includes BBUSA and its subsidiaries and affiliated
entities, including, but not limited to, Wholesome Harvest Baking,
East Balt, and Acelerada. BBUSA employs 20,000 associates across
the U.S. in bakeries, sales centers, corporate offices and on sales
routes to ensure our consumers have the freshest products to feed
their families at every meal. But our associates come to work for
much more - the chance to feed their own lives through exciting
work that offers the opportunity to make a real difference in their
professional and personal lives every day.
Key Behavioral Competencies:
Market Sales Leader Specific Competencies:
o - - -Ability to engage and inspire frontline associates and
business partners to pursue the BBU vision for growth
o - - -Ability to expand business value opportunities, guide sales
opportunities, and motivate the frontline sales people to
accomplish zone goals and targets.
o - - -Demonstrates business acumen
o - - -Ability to align performance for success
Sales Leader Core Competencies:
o - - -Ability to create a culture and team with operational
capabilities to achieve BBU's objectives.
o - - -Ability to create culture where encouragement and
recognition are fundamental operational tenets.
o - - -Ability to empower and involve associates in planning and
o - - -Ability to engage and develop others through coaching.
o - - -Ability to establish objectives, ownership of work, and
accountability for results.
o - - -Ability to provide vision and champion change
o - - -Ability to build credibility and lead by example
o - - -Ability to solve complex problems and make profitable
o - - -Ability to Influence and inspire
Sales Professional Core Competencies:
o - - -Ability to exchange complex information effectively to reach
agreement in ambiguous or difficult situations
o - - -Ability to negotiate and communicate effectively while
building trust with others.
o - - -Operates with a sense of urgency and takes initiative.
o - - -Ability to actively listen and clearly communicate to build
o - - -Ability to mindfully plan in order to drive results
o - - -Ability to operate with a customer focused mindset with the
intent to build mutually beneficial partnerships.
Education and Work History:
Bachelor's Degree in Business or related field. A combination of
education, training and experience that results in demonstrated
competency to perform the work may be substituted.
Ideal candidate will possess:
3-5 years of related experience in customer relations or sales.
DSD experience is a plus.
At least 6 months experience leading and influencing others (A
combination of training and experience that results in demonstrated
competency to perform the work may be substituted.
Requires excellent written and oral communication skills, as well
as the ability to effectively negotiate and influence others.
Excellent organizational and planning skills.
Computer skills and proficiency, specifically PowerPoint, Excel,
and Word is required.
Must have a valid driver's license with a safe driving record.
Must be able to acquire and maintain a DOT Medical card
Bilingual - English/Spanish a plus.
The physical and mental demands described here are representative
of those that must be met by an associate to successfully perform
the essential functions of this job. - -Reasonable accommodations
may be requested to enable individuals with disabilities to perform
the essential functions.
Able to use a variety of communication methods on frequent
Use a notebook computer and standard office equipment printers,
fax, phone etc.
Able to sit, stand, stoop and have use of hand motor coordination
Use various forms of transportation for extended periods of time on
Bimbo Bakeries USA is an equal opportunity employer with a policy
that provides equal employment opportunity for applicants and
employees regardless of race, color, religion, disability, gender,
age, national origin, sexual orientation, gender identity, marital
status, pregnancy, veteran status, or any other classification
protected by law. This policy applies to all aspects of employment,
including recruitment, hiring, promotion, compensation,
reassignment, layoff, discharge, education, training and all other
working conditions. To further the principle of equal employment
opportunity, Bimbo Bakeries USA has developed affirmative action
plans for minorities and women, qualified individuals with
disabilities, and Vietnam-era and special disabled veterans and
other protected veterans.
Keywords: Bimbo Bakeries USA, Roanoke , Market Sales Leader, Sales , Daniels, Virginia
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